Search engine optimization is generally considered an important step in for the success of any website. Generally, however, it is only usually practiced after the website has been designed. Optimization is even more effective if SEO is taken into consideration during the design phase and incorporated into the design structure. Coding issues can be resolved and graphics can be optimized before going live online.
The main goal of In The Link search engine optimization (SEO) is to improve website ranking though basic techniques, to promote a website by increasing visibility to search engines resulting in increased web traffic. More web traffic translates into more revenue without using ploys like hidden links, doorway pages, cloaking or stealth redirection.
In 2005 Google radically changed it's criteria for website evaluation which made quality content the focus instead of MEAT tags and keywords. Quality content is what search engines look for and with the advancement of technology they are able to determine in seconds whether a website is of any value or is set up as a spam or scam site. There are many Black Hat techniques utilized to increase web traffic however Google and the other major search engines eventually filter these out.
In The Link provides ongoing website optimization for long term benefits and does not utilize techniques that would eventually result in any website getting banned. Other services that are still employed by SEO firms that follow pre 2005 criteria like offering monthly submissions to thousands of search engines are basically taking client money for doing nothing. There are not actually thousands of search engines. Portals and directories, yes but in today's internet, the major search engines will eventually find any website but the process can be speeded up by submitting a sitemap. For the most part, automatic directory and search engine submission is not accepted anymore with spambots and other malicious elements crawling online for data.
These are some of the basic techniques In The Link uses for website optimization
||• INITIAL WEBSITE ANALYSIS
• WEBPAGE CONTENT ANALYSIS
• CONTENT SPELLING & GRAMMAR CHECK
• INTERNAL LINK INTEGRITY CHECK
• GENERATE SEARCH ENGINE SITEMAP
• GENERATE SEARCH ENGINE ROBOTS.TXT
• SEO CAMPAIGN & PROMOTION• KEYWORDS & PHRASES DEVELOPMENT
• META TAGS & WEBPAGE TITLES DESIGN
• WEB GRAPHICS OPTIMIZATION & ALT TAGS
• HTML & CSS VALIDATION CHECK
• KEYWORD TO CONTENT DENSITY DEVELOPMENT
• LINK POPULARITY DEVELOPMENT
• WEBSITE SEARCH ENGINE & DIRECTORIES SUBMISSION
All steps taken in the SEO process are basic and simple techniques that can be achieved without spending large sums of money for so called magic optimization software or to SEO firms that make guarantees of website ranking in short span of time. No one can claim to know all the answers and Google makes certain of this by constantly adapting the over one hundred algorithms used in determining website rank to meet the ever changing evolution of the world wide web.
Effective website SEO is an ongoing process because other webmasters optimizing their website to maintain and improve their ranking. It goes without saying that if similar steps are not taken with a new website, it will have a difficult time ranking against established competitors.