In The Link begins website SEO design development even before a website layout is created with the goal of the resulting website to be search engine friendly. I am located in Edmonton, Alberta, Canada. As a freelance website SEO specialist. I can offer clients website development design with the added benefit of search engine optimization as the basis for the web site design. This means that once the website is completed, it is already search engine friendly and only requires additional SEO development to complete the overall SEO campaign.
The web site SEO design development typically begins with determining what keywords and keyword phrases would likely be searched for by a web surfer. Although it’s a well known fact that Google does not give keyword meta tags any weight for importance, In The Link still adds them in the headtags to help convey the overall theme of each page. This also applies to the meta description. Primary keywords are still used in a brief snippet to establish the web page theme. Google tends to take snippets from web page content for the SERPs (search engine results pages) that are displayed for any conducted search.
One of my main search engine optimization strategies for website SEO development design is the k.i.s.s (keep it simple SEO) method. Following this principal results in search engine friendly websites with cleaner code and fewer HTML markup errors. This in turn means that the web sites will load quickly and be successfully crawled by any search engine. It’s important to note that web page loading time affects SERPs ranking so using a credible web host is crucial for overall uptime, IT support and network speed. In The Link uses XPC Web Hosting in Vancouver, Canada, which utilizes Energy Efficient Cloud Web Hosting. They offer competitive pricing with an ultra high speed network system which is continually being upgraded and their support is outstanding.
Navigating a website is often taken for granted. Usually a menu is added to a web page and not thought of any further, however unless coded properly an javascript based menu can present an obstacle to a search engine crawling the web page. This sometimes occurs with coding errors in the javascript based menus. The best menu design for SEO purposes is the unobtrusive menu design as it is composed of a HTML unordered list in conjunction with CSS (cascading style sheet) which allows it to display whether or not javascript is enabled or not. It’s vital that every web page be accessible to any other web page on the website, in addition to the sub pages not being any deeper than 3 clicks away from the root of the web site directory.
As a freelance website SEO design development specialist, I keep track of the ongoing trends and strategies to make certain the clients get the most accurate and effective search engine optimization available in Edmonton, Alberta, Canada. Meta tags are a constant source of controversy especially regarding the use of keywords. Due to constant abuse through keyword spamming by webmasters, the importance of the keyword meta tag is no longer considered to carry any SEO weight. I still add keywords and keyword phrases to each web page to establish the overall theme. Meta description has also lost some of it’s importance as far as it being the sole source for the snippet that is displayed on a search engine’s SERPs (search engine results pages). Google for instance composes snippets based on the web page content so it’s important to have well written content and a meta description. The meta description is usually a brief snippet usually limited to about 200 characters or less due to the fact that search engines will truncate the text if it’s too long.
The most important meta tag, although technically it’s not a meta tag, is the web page title. As this is the first text that a search engines encounters, it’s crucial that it be an accurate representation of the theme of each web page and at the same time being vital to the search engine indexing of the website web pages. To be search engine friendly, every web page must have a unique and accurate title which incorporates the primary search terms or keywords. If any web pages share a title, search engines will consider them to be a single page which means one or more pages will not get indexed. The web page title should be limited to 70 characters or less with 65 I find being the most ideal. After 70 characters, search engines tend to truncate the text. It’s also very important not to spam or repeat the same keyword in the title which will have a negative result on search engine ranking.
Due to the fact that I freelance in Edmonton, Alberta, Canada, my SEO and website optimization services offer clients a flexibility to adjust their search engine optimization campaign to whatever elements need the most attention. For instance, SEO website copywriting is a major prerequisite to an effective search engine friendly web page It needs to be inviting enough that search engines will find it unique and relevant while at the same time being informative for the web surfer visiting the web site. The key to successful SEO copywriting is to strike a balance between the readability of the web page in relation to the keyword density. The most common figure that I strive for is between two and five percent in relation to the number of keyword search terms or phrases compared to the overall number of words on a page. This includes anchor text in links, and the title tag.
When I optimize any website, much of the strategy used is basic common sense. Nothing tricky or any black hat techniques that would result in a web site being banned. SEO success is determined by how well all elements of a web page relate to one another. As it takes several weeks for a static HTML website to be parsed, it’s important to make subtle changes to any of the SEO component so that the results can be accurately attributed to whatever was modified. This is also a deciding factor as to whether or not I accept someone as a client. It has to be recognized that website search engine optimization takes considerable time. Be very wary of SEO specialists or companies claiming to offer quick and fast results. In addition to an ongoing SEO campaign, there has to be solid consistency to the optimization process. When all the SEO elements come together, the results are usually strong, high ranking website SERPs with a built in longevity. This means that the website will rank well for keywords and keyword phrases for a considerable time before requiring any minor modifications.
After the website is optimized, the search engine marketing or promotion can be addressed. SEM is also very time consuming and must be practiced with care. Link development with relevant web sites, submissions to quality, SEO friendly directories and writing press releases must focus on accurate descriptions of the website. Quality is the key, not quantity in addition to link development that follows a natural or organic appearance.
Search engine optimization is still a developing industry in Edmonton, Alberta, Canada so it’s definitely wise to research any SEO company being considered for website optimization. Being a freelance website SEO specialist, I have the freedom to develop and design websites to suit a clients needs and budget. There’s one stipulation I do make and that is an understanding and commitment of the scope of work required for a successful, effective search engine optimization campaign and that the client indicates a long term commitment to the project.
The following list is an encapsulated breakdown of the freelance SEO website development design services I offer. Contact me via email with comments or questions regarding your search engine optimization requirements for your website. I do not outsource any website SEO design development services with all projects worked on strictly in Edmonton, Alberta, Canada
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